You wouldn’t climb Everest in a day, first you need to make it to basecamp.

You wouldn’t climb Everest in a day, first you need to make it to Basecamp.

Basecamp is an arm of Campfire that offers an out-of-the-box eCommerce marketing solution focused on giving your brand the essential treatment it needs to kickstart profitable growth with a strong brand presence.
  • Content Creation

  • Paid Social

  • Influencer Marketing

  • Social Media Management

Content Creation

We know how to make content that travels online

Campfire has been responsible for creating content that has garnered over 2 billion views on social media. We know how to create content that travels online.

We have the best facilities and equipment in Manchester, such as a state of the art podcasting & recording studio as well as broadcast standard video rigs.

Watch our video or get in touch to learn more about how we can work together.

  • We work with you and your external partners to ensure that there is a variety of creative assets available for use on social.
  • We can edit pre-existing assets and repurpose them on social.
  • Arrange shoot days for flat lay product photography, and lifestyle photography if you are a startup, or launching a new range.
  • Create gif animation, sting videos and more.
  • Produce offer-led content to promote deals and discounts.

Paid Social

We build scaling, profitable revenue streams through social

The users of social media platforms have spent years liking, sharing and engaging with things they love. Over time, this has built up a unique and never before captured model of the individual personalities of everyone on the platform.

This unique opportunity, combined with biddable advertising slots (the ability to pay for an ad on one screen at a time), has created one of the most powerful advertising platforms in history. That is, if you know how to use it.

That’s where Basecamp comes in. We’ll work with you to:

  • Create paid social media and digital marketing strategies designed to build awareness and deliver a positive ROI.
  • Set up campaign tracking and verify that any prior tracking has been set up correctly.
  • Monitor performance everyday to ensure that each campaign is achieving the KPIs set by the team.
  • Track sales, revenue, lead form submissions, enquiries, downloads, or bookings.
  • Deliver timely monthly reports and can arrange monthly calls to discuss them.

Influencer Marketing

From brand awareness to ROI focussed, we understand which creators will deliver

It’s still one of the most popular forms of marketing, with brands utilizing popular figures across many different mediums.

There are also now more influencers than ever before. Influencers exist within almost every niche imaginable, and anybody with a following over 1,000 can be considered an influencer with their own unique audience.

By working with influencers, brand’s are able to rely on the content creators expertise to create the right content for their audience that builds brand trust.

Finding the right influencers for your brand can be tricky, but with Basecamp, you can:

Carefully identify influencers who align closely with your brand and brand values.

Analyse the bigger metrics and the smaller engagement metrics (saves, shares, clicks), revealing how people have interacted with the content that’s been created.

Monitor the reaction to the content. It’s not just positive or negative, it’s about whether the commenters are showing purchase intent, or the desire to learn more about your business...

Create frameworks for influencers to follow when creating content.

Organise collaborations, gifted items, competitions, and long-term partnerships.

Social Media Management

Let our team optimise your social performance and presence

Your social feeds provide your audience with that constant reminder that you’re there, and the organic audience you build can provide free reach in the future and provide a direct line of communication between you and your fans.

At Basecamp, we’ve spent a long time working with industry leading brands to create a social media strategy that keeps them relevant, without them spamming the social feeds of their followers.

We use industry standard tracking and reporting tools to make sure that we’re creating feeds that your audience loves.

  • Create organic social media strategies to grow your following and increase engagement
  • Make social schedules for all major social media platforms
  • Curate aesthetically pleasing Instagram feeds and Pinterest boards
  • Write enticing copy
  • Identify ways for your brand to be a part of national ‘days’ in an authentic way
  • Organise competitions and giveaways to grow your following on social media
  • Keep you aware of new platforms which could be relevant for your brand to ensure that you’re always in the know e.g. TikTok and Twitch

Process

  • 01.

    Get in touch & tell us your goals

  • 02.

    We build an ROI focused campaign for your brand

  • 03.

    We scale profitable revenue streams for your brand

  • 04.

    You’ve reached basecamp. It’s now time to talk to us around the Campfire for the next stage of growth

More of our work

It is time to grow your business

Lets get you started on your journey to basecamp