Campfire

Advertising is in a state of change.

Campfire is the leading agency for the social-first world

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Case study
Case study
Case study
Platforms We Service

The Headline Stats

+10,000Influencer Collaborations
4x higherAverage engagement rates over than industry average
1.5x higherAverage ROAS than industry average
Over 2.2 billionviews generated on content featuring our clients products
Our goals

Our Vision

At Campfire, we're disrupting the advertising industry, responding to the shift away from traditional media. We're filling the glaring gap in effectively connecting with Gen Z and Millennials, replacing outdated advertising with impactful, authentic narratives that truly resonate in a rapidly evolving media landscape.

Our Mission

Translating client messages into stories that move Millenials and Gen Z to take action.

Get in touch

Our Clients:

Clients
The INKEY ListColette Laxton, CEO
Campfire have been the most incredible partners over the last year as we’ve navigated the world of TikTok. It has been the single most powerful tool for us as we have scaled, and I cannot wait to see what the future holds!
MissguidedNitin Passi, Founder & CEO
Working with Campfire is always a fun and easy process. They have worked with us on several key dates in the year such as Black Friday to dominate conversation on social, and designed activations that bring huge amounts of attention to Missguided. I’m excited to see what we produce together in the future!
STYLIDEASTom Pellereau, Founder
Whilst looking for a partner to manage our TikTok, we were introduced to Campfire. Since working with them, we have been overly impressed with the way they have managed our business and more importantly, the results they have achieved. Not only are they a great team to deal with but they are professional, with extensive knowledge of the platform and know what they are doing! I wouldn’t hesitate recommending Campfire to any other businesses looking for experts in this field.
Luna DailyKaty Cottam, Founder
The influencer briefs are INCREDIBLE! I was so excited as I was going through them and reminded with just how incredible working with you all is.
RevolutionJackie Bonich, Head of Social, Influencer & PR,
Our TikTok activity and presence has grown from strength to strength with Campfire’s help over the years. They are performance and data driven whilst providing real value to follow best practice and unleash creativity for our brand.
QuornLindsay Winstanley, Global Digital Manager
We initially came to Campfire to support one of our key campaign moments in 2023 which spanned Influencer and Paid Social. Six campaigns later and we are still working with the same (just extended team), to deliver unbelievable results, going above and beyond to push KPI’s and learnings even further. Campfire consistently add value through innovation and delivery from their strategic approach through to their platform and channel knowledge to translate our brand messages into social first content formats. All of this great work has massively upped our channel metrics, generated engaging content, and delivered social proof. We trust their expertise and it works!
MusicMagpieAlannah Sneyd, Marketing Manager
We can’t thank the team at Campfire enough for their exceptional work in helping us launch our refurbished phones proposition on TikTok. Not only did their innovative approach and high-quality content set us apart from competitors, they also delivered incredible results.
Coty UKAmy Wanstall, Influencer Marketing & Communications Lead
Working with Campfire has helped both Max Factor and Rimmel work with a wide range of influencers in the beauty space, leading to strong results across all of our launches. Embedding trends into our activity, we’ve been able to exceed KPIs for all campaigns and tap into the social audiences with the right messages.
St TropezLuisa Spoorenberg, Global Brand Manager
Our partnership with Campfire over the last couple of years has been amazing, with each activity going from strength to strength! Their expertise within the social and influencer space has led them to deliver some amazing social-first campaigns for some of our most important brand moments. We’re thrilled with the team and the passion and understanding they share for our brand! Here’s to many more exciting ventures together.
Sanctuary SpaLouise Haylock, Senior Brand Manager
We love working with Campfire! Their creativity, enthusiasm and collaborative approach have truly elevated our social media and influencer campaigns this past year. They have gone above and beyond, patiently leading us through our social media journey. I have found them to not only be highly reactive to any requests but also super proactive and forthcoming with ideas and trends we can jump on, resulting in significant engagement and buzz for our new and staple products. I would highly recommend Campfire for any business looking to super-charger their social media footprint.
Munchkin EMEADiana Griffiths, Senior Director – Marketing

We’ve been working with Campfire for over 2 years on a full-funnel digital marketing strategy for EMEA; encompassing Paid Social, PPC, SEO, PR, Influencer and Performance Creative.

The team are incredibly passionate and reactive to our needs and act as a real extension of the Munchkin team. We really value their creative-lead approach to performance and holistic insight into our brand.

The INKEY ListColette Laxton, CEO
Campfire have been the most incredible partners over the last year as we’ve navigated the world of TikTok. It has been the single most powerful tool for us as we have scaled, and I cannot wait to see what the future holds!
MissguidedNitin Passi, Founder & CEO
Working with Campfire is always a fun and easy process. They have worked with us on several key dates in the year such as Black Friday to dominate conversation on social, and designed activations that bring huge amounts of attention to Missguided. I’m excited to see what we produce together in the future!
STYLIDEASTom Pellereau, Founder
Whilst looking for a partner to manage our TikTok, we were introduced to Campfire. Since working with them, we have been overly impressed with the way they have managed our business and more importantly, the results they have achieved. Not only are they a great team to deal with but they are professional, with extensive knowledge of the platform and know what they are doing! I wouldn’t hesitate recommending Campfire to any other businesses looking for experts in this field.
Luna DailyKaty Cottam, Founder
The influencer briefs are INCREDIBLE! I was so excited as I was going through them and reminded with just how incredible working with you all is.
RevolutionJackie Bonich, Head of Social, Influencer & PR,
Our TikTok activity and presence has grown from strength to strength with Campfire’s help over the years. They are performance and data driven whilst providing real value to follow best practice and unleash creativity for our brand.
QuornLindsay Winstanley, Global Digital Manager
We initially came to Campfire to support one of our key campaign moments in 2023 which spanned Influencer and Paid Social. Six campaigns later and we are still working with the same (just extended team), to deliver unbelievable results, going above and beyond to push KPI’s and learnings even further. Campfire consistently add value through innovation and delivery from their strategic approach through to their platform and channel knowledge to translate our brand messages into social first content formats. All of this great work has massively upped our channel metrics, generated engaging content, and delivered social proof. We trust their expertise and it works!
MusicMagpieAlannah Sneyd, Marketing Manager
We can’t thank the team at Campfire enough for their exceptional work in helping us launch our refurbished phones proposition on TikTok. Not only did their innovative approach and high-quality content set us apart from competitors, they also delivered incredible results.
Coty UKAmy Wanstall, Influencer Marketing & Communications Lead
Working with Campfire has helped both Max Factor and Rimmel work with a wide range of influencers in the beauty space, leading to strong results across all of our launches. Embedding trends into our activity, we’ve been able to exceed KPIs for all campaigns and tap into the social audiences with the right messages.
St TropezLuisa Spoorenberg, Global Brand Manager
Our partnership with Campfire over the last couple of years has been amazing, with each activity going from strength to strength! Their expertise within the social and influencer space has led them to deliver some amazing social-first campaigns for some of our most important brand moments. We’re thrilled with the team and the passion and understanding they share for our brand! Here’s to many more exciting ventures together.
Sanctuary SpaLouise Haylock, Senior Brand Manager
We love working with Campfire! Their creativity, enthusiasm and collaborative approach have truly elevated our social media and influencer campaigns this past year. They have gone above and beyond, patiently leading us through our social media journey. I have found them to not only be highly reactive to any requests but also super proactive and forthcoming with ideas and trends we can jump on, resulting in significant engagement and buzz for our new and staple products. I would highly recommend Campfire for any business looking to super-charger their social media footprint.
Munchkin EMEADiana Griffiths, Senior Director – Marketing

We’ve been working with Campfire for over 2 years on a full-funnel digital marketing strategy for EMEA; encompassing Paid Social, PPC, SEO, PR, Influencer and Performance Creative.

The team are incredibly passionate and reactive to our needs and act as a real extension of the Munchkin team. We really value their creative-lead approach to performance and holistic insight into our brand.

Podcasts

Deepdive

Deepdive

Breaking Social

Breaking Social

About

The founders of award-winning marketing agency Campfire, Alex Brown and Joe Gradwell are the hosts of this insightful and factual podcast that examines the psychology behind social media and how it can be used to influence our decisions.

You can expect much more than ‘the usual’ marketing advice because Alex and Joe blend their marketing expertise with psychological insights gained through interviewing Drs, Professors and PhD students of psychology, from prestigious educational institutions such as The University of Cambridge and The University of Sydney.

About

Breaking Social is the brand new podcast from the award-winning marketing agency, Campfire. The founders of Campfire and hosts of Breaking Social, Alex Brown and Joe Gradwell, give you a look into the founder and marketing directors of brands that are pioneers in the world of social media

March 28 | 49 min 26 secListen on Spotify Listen on Apple
March 28 | 49 min 26 secListen on Spotify Listen on Apple
March 28 | 49 min 26 secListen on Spotify Listen on Apple
March 28 | 49 min 26 secListen on Spotify Listen on Apple
March 28 | 49 min 26 secListen on Spotify Listen on Apple
March 28 | 49 min 26 secListen on Spotify Listen on Apple
March 28 | 49 min 26 secListen on Spotify Listen on Apple
March 28 | 49 min 26 secListen on Spotify Listen on Apple
March 28 | 49 min 26 secListen on Spotify Listen on Apple
March 28 | 49 min 26 secListen on Spotify Listen on Apple
March 28 | 49 min 26 secListen on Spotify Listen on Apple
March 28 | 49 min 26 secListen on Spotify Listen on Apple
March 28 | 49 min 26 secListen on Spotify Listen on Apple
March 28 | 49 min 26 secListen on Spotify Listen on Apple
March 28 | 49 min 26 secListen on Spotify Listen on Apple
March 28 | 49 min 26 secListen on Spotify Listen on Apple
March 28 | 49 min 26 secListen on Spotify Listen on Apple