Creative-led social and influencer marketing agency.

Transforming beauty, lifestyle & FMCG brands into Cultural Icons.

Campfire is a creative-led influencer marketing agency based in Manchester, working with beauty, lifestyle and FMCG brands. Every campaign starts with an idea built for the way your audience actually scrolls. We make it with creators they already trust, and our own Cultural Intelligence Suite tells us when the moment is coming, so the work lands while people are still talking about it.

Trusted by leading brands that take social seriously

Creator campaigns people actually want to watch

The best creator content doesn't feel like an ad, which is exactly why people pass it on. When we turned Vaseline's holiday lip balms into a blind-box collectible, creators filmed the unboxing because they wanted to, and Target sold $10M of them in eight weeks. When we took 12 creators skiing in Morzine for Vaseline GlutaHya, 311 of their 334 posts were ones nobody paid for. Here's a selection of what we've made for beauty, lifestyle and FMCG brands.

Vaseline: The ski trip that made GlutaHya Lip the It Girl winter essential.

105M estimated reach from one six-night ski trip.

Vaseline: The lip balm Gen Z couldn’t stop collecting.

$10M in Target sales in eight weeks.

Vaseline: An Ibiza girls’ trip that kept the Gluta-Hya glow going.

Over 5M views at a 16% engagement rate.

ELEMIS: How sample sizes sold a new generation on TikTok.

209% uplift in TikTok sales vs the 2024 average.

Quorn: A festive table worth swapping the meat for.

12M views in one month.

Nioxin: Real conversations about hair loss, with real people.

2M views from a single product gift.

Quorn: Making Nacho Nuggs the crunch every family craved.

30M paid views, 47% above target

We live where your audience lives

For a lot of your customers, the path to purchase no longer starts on Google or in a supermarket aisle. It starts on a For You page, picks up speed in creator reviews and comment sections, and often ends at a TikTok Shop or Amazon checkout. Our teams cover every step of that journey, from the first creator post to the paid ad that follows it and the shop listing it lands on.

Stop chasing culture

Start leading it.

The Cultural Intelligence Suite (CIS) is Campfire's own set of four tools for predicting, planning, activating and measuring social campaigns. Our strategists use it to spot conversations before they peak, plan launches around them, find the right creators and show what the work actually did for the brand. Clients can use it too, as part of a campaign or on its own.

01 PREDICTION

Spark spots the conversations your audience is starting to have before they reach the mainstream, so your plan is ready before the moment arrives.

02 PLANNING

Compass is a brand calendar that stays current. It layers your launches and retail dates over search trends and the cultural moments coming up.

03 ACTIVATION

Creator Lab finds, briefs and manages creators from 85 million profiles, and forecasts how each one is likely to perform before you commit budget.

04 IMPACT

Your social media focus group, connecting sentiment to business impact.

One integrated team. One Growth OS.

Creative Strategy & Insights

The idea, the audience insight behind it and the plan to make it happen, built on what Spark and Compass are seeing. This is where our best campaigns start.

Two Campfire team members talking over laptops in a meeting room

Influencer Marketing

Creator campaigns, product seeding and ambassador programmes, cast for chemistry as much as reach and planned in Creator Lab.

A creator filming to camera on a phone gimbal in Campfire's studio

Content Production

Social content made for the feed, from hero campaign films to high volumes of creator-style video for paid and organic.

Two Campfire team members reviewing a design on a large monitor

Social Media Management

Always-on management of your TikTok and Instagram, from content calendars to community.

Two Campfire team members discussing work at their desks

TikTok Shop & Social Commerce

TikTok Shop strategy, affiliate creator programmes and shoppable content that turn views into orders.

A Campfire team member setting up studio lighting for a shoot

Paid Media & Performance

Paid social, PPC and Search Ads 360, with creative made for performance rather than recycled from organic.

Two Campfire team members talking on a sofa with laptops in the office

Beauty, lifestyle and FMCG specialists (and chronically online, by design)

Campfire is a team of 60+ people who specialise in beauty, lifestyle and FMCG. The person running your account already knows your category, the retailers you sell through and the creators your customers follow, because they spend their days on the same feeds. We've been building brands on social since 2019, and we care as much about what the work sells as how it looks.

60+

specialists across strategy, creative, paid and creators.

2019

the year we started building brands on social.

85M

creator profiles in Creator Lab.

Global Social Media and Global Infliencer Awards for our Vaseline lip cuties campaign.

Powered by an award winning team

The Campfire team on stage holding an award at an awards ceremony

Two Campfire team members celebrating with a Prolific North Marketing Awards trophy

Campfire team members on stage at the Ward Hadaway Fastest 50 awards

The Campfire team at their table at the Prolific North Marketing Awards

The Campfire team celebrating with a trophy at the UK Digital Excellence Awards

What our clients say

Luisa Spoorenberg

Global Brand Manager, St Tropez

Our partnership with Campfire over the last couple of years has been amazing, with each activity going from strength to strength! Their expertise within the social and influencer space has led them to deliver some amazing social-first campaigns for some of our most important brand moments. We’re thrilled with the team and the passion and understanding they share for our brand! Here’s to many more exciting ventures together.

Alannah Sneyd

Marketing Manager, MusicMagpie

We can't thank the team at Campfire enough for their exceptional work in helping us launch our refurbished phones proposition on TikTok. Not only did their innovative approach and high-quality content set us apart from competitors, they also delivered incredible results.

Diana Griffiths

Senior Director - Marketing, Munchkin EMEA

We've been working with Campfire for over 2 years on a full-funnel digital marketing strategy for EMEA; encompassing Paid Social, PPC, SEO, PR, Influencer and Performance Creative. The team are incredibly passionate and reactive to our needs and act as a real extension of the Munchkin team. We really value their creative-lead approach to performance and holistic insight into our brand.

Lindsay Winstanley

Global Digital Manager, Quorn

We initially came to Campfire to support one of our key campaign moments in 2023 which spanned Influencer and Paid Social. Six campaigns later and we are still working with the same (just extended team), to deliver unbelievable results, going above and beyond to push KPI's and learnings even further. Campfire consistently add value through innovation and delivery from their strategic approach through to their platform and channel knowledge to translate our brand messages into social first content formats. All of this great work has massively upped our channel metrics, generated engaging content, and delivered social proof. We trust their expertise and it works!

Amy Wanstall

Influencer Marketing & Communications Lead, COTY

Working with Campfire has helped both Max Factor and Rimmel work with a wide range of influencers in the beauty space, leading to strong results across all of our launches. Embedding trends into our activity, we've been able to exceed KPIs for all campaigns and tap into the social audiences with the right messages.

Sasha Werb

Influencer Marketing Specialist, Vaseline UK

Just wanted to say a massive thank you for all your hard work and collaboration on the ski trip both in the lead up and there - we couldn't have done it without you!

Jamie Doran

Social Media Manager, Wella UK

I've genuinely loved working with you and the team all this year, and I'm so grateful for all the support, guidance, and opportunities the team has given me.

Kate Godbout

Head of Vaseline Brand, North America, Vaseline US

Campfire plays a significant role in driving the success of Vaseline's lip business, acting as a key contributor to its growth, performance, and continued impact in the market.

Ready to make your brand a cultural icon?

Tell us what you're launching, or what isn't working, and we'll come back within two working days with how we'd approach it. We work with beauty, lifestyle and FMCG brands across the UK and US.