Super Bowl Ads 2025: Dove Inspired, Cetaphil Surprised & Uber Eats Humoured- According to Campfire’s VibeCheck Tool
The Super Bowl isn’t just about football- it’s a showcase for some of the biggest and boldest advertising campaigns of the year. With brands investing millions for just a few seconds of airtime, creating an ad that resonates with viewers is critical. Using our proprietary sentiment analysis tool, VibeCheck, we’ve analysed the emotional impact of this year’s Super Bowl commercials, revealing which brands struck the right chord with their audiences. <strong>Dove Leads with Positivity and Purpose</strong> Dove's Super Bowl advert, titled 'Keep Her Confident' addressed the impact of body shaming on young female athletes. According to VibeCheck, Dove’s ad generated an overwhelmingly positive 91% sentiment score, making it the most well-received ad of the Super Bowl. Viewers praised its empowering message, with many taking to social media to express appreciation for the brand’s continued advocacy for real beauty and confidence. <strong>Other Big Wins: Humour and Heartstrings</strong> Several brands also made an impact on their audiences: <strong>Carls Jr scored 72% positive sentiment:</strong> Audiences widely applauded the brand’s genius marketing strategy, with many viewers praising the promotion as one of the smartest plays of the Super Bowl. <strong>Disney scored 61% positive sentiments: </strong>A flood of fans claimed this was their absolute favourite part of the Super Bowl, with Disney once again proving its ability to evoke deep nostalgia and excitement. <strong>Uber Eats scored 68% positive sentiments: </strong>The casting was universally praised, with audiences calling it “genius” and nominating it as one of the best celebrity-driven ads of the night. <strong>Poppi scored 68% positive sentiments: </strong>Brands are starting to understand the value of social media superstars with Poppi making Alix Earle the star ow the show. <strong>Dunkin scored 61% positive sentiments: </strong>This ad wasn’t just a commercial- it was a cinematic masterpiece. Fans are already demanding a sequel, proving the power of a well-crafted, story-driven campaign. <strong>Little Caesars scored 71% positive sentiments: </strong>Hailed as one of the funniest commercials of the night, audiences couldn't stop talking about its comedic brilliance, making it a top-tier Super Bowl ad. <strong>Cetaphil scored 88% positive sentiments: </strong>The unexpected casting choice and playful twist on “sensitive” skincare made this ad a major winner. The sentiment was through the roof, with viewers loving the refreshing, lighthearted approach. <strong>Liquid Death scored 64% positive sentiments:</strong> Brand love was at an all-time high, with users sharing their own experiences of people mistaking their water cans for beer at work. The ad’s clever nod to this real-world quirk struck a relatable and humorous chord with audiences. <strong>E.L.F scored 86% positive sentiments:</strong><img src="https://campfire-new-cms.supremo.dev/backend/wp-content/uploads/2023/11/Untitled-design-9-1-300x169.jpg" alt="" width="300" height="169" class="alignnone size-medium wp-image-2374" /> Massive community excitement surrounded this one, with fans eagerly anticipating what’s next for the brand. As the battle for audience attention intensifies, brands must strike the perfect balance between entertainment and authenticity. Our sentiment analysis tool, VibeCheck, consistently reveals that the brands that truly resonate are those that push creative boundaries, innovate boldly, and go the extra mile to captivate and inspire.