Dominating TikTok with the Fastest Growing Skin Care brand

When Campfire were approached by one of the UK’s fastest growing skincare brands, The INKEY List, to launch their brand on TikTok, we were excited to accept!

The Challenge

We were challenged to build a brand and product presence on TikTok that would dominate the world of skincare, increasing brand awareness and purchase consideration. And as a secondary goal, increase footfall in the stores in which INKEY products were sold as well as driving site traffic to their US retail partners.


The Results

12 Months later, Campfire has:

• Gained over a quarter of a billion views associated with INKEY List and their products.
• Driven 2 sellout new product launches.
• Worked with over 250 creators on the platform.
• Grown INKEY's personal brand account by well over 100,000 followers.

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