TheINKEYList

Dominating TikTok with the Fastest Growing Skin Care brand

When Campfire were approached by one of the UK’s fastest growing skincare brands, The INKEY List, to launch their brand on TikTok, we were excited to accept!

The Challenge

We were challenged to build a brand and product presence on TikTok that would dominate the world of skincare, increasing brand awareness and purchase consideration. And as a secondary goal, increase footfall in the stores in which INKEY products were sold as well as driving site traffic to their US retail partners.

The Results

Partnering with and briefing over 50 creators worldwide we exceeded our initial target 6 times over, hitting a huge 6.5M views in just one month.

In turn this made TheINKEYList synonymous with the leading skinfluencers on the platform and catapulted revenue past their projections.

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