Beth Armstead

Paid Social Executive

Professional Background

I could always be found doing something arts & crafts related, which led me to take a range of creative subjects throughout my school & college years. Towards the end of college when everyone was heading off to university, I knew that wasn’t the path for me. Combining my passion for Graphic Design, Photography & Media Studies, Marketing suddenly became the only career I wanted to pursue! Following this I completed a Content Creation apprenticeship at a Social & PR agency just outside of central Manchester. I then started to do some freelance Graphic Design work for a growing personalised clothing company on Instagram! After this, I decided to dive deeper into Marketing and went down the Paid Social route which led me to get the role as a Paid Social assistant at a global agency in Manchester. I soon decided a change of environment was needed when I came across Campfire. I realised that their values & supportive environment was everything I was looking for, I’m now a Paid Social Executive and couldn’t think of a better team to be a part of!

Current Job Description

Paid Social Executive - In my role I work across the range of accounts we have at Campfire, providing support as needed. My other duties include creating paid campaigns on Facebook & TikTok, collaborating with the team on the development of Paid Social activities to help our clients reach their target KPIs, such as brand awareness, sales & traffic. I also work closely with other departments to align paid social content with the clients’ goals

If you were a character from a fairytale, who would you be and why?

Probably Donkey from Shrek, doesn't know when to be quiet but has a big heart!