Kate Roberts

Account Director

Professional Background

I’ve spent the past decade in Marketing, Commercial and Accounts roles, predominantly within the Retail industry and just love the ever evolving landscape and pace that the Digital realm offers. I started work life in various roles from video production, children’s drama and development, to sales before I finally found my home in Digital Marketing. I spent over 3 years at ao.com as Social Media Manager at a time where not many businesses understood, or even believed in Social Media, I was lucky enough to work for one that did. Seeing the power of Social and how it linked in with all other digital channels, I made the move to agency and took on the role of AD of Social Media at iProspect, working closely with the Content, SEO and PR teams for 2 years. Having worked with many retail clients, I got the bug and moved back client side to BEAUTY BAY where I headed up the Account Management team for 4 years, bringing in New Business and working with all key suppliers to offer the best Trade and Marketing partnerships. When I came across the role of Account Director at Campfire, I couldn’t believe my luck that this brought all my experience and passion into one, so here I am!

Current Job Description

As Account Director I'm responsible for the delivery, success and growth of the Accounts Team. Unlike other agencies, the role of the Campfire Accounts Team is to serve more than just a client point of contact - we’re here to recommend and deliver end to end strategy, with the client’s best interest at heart. I lead and support the team to provide that strategic direction, acting as quality assurance across all client accounts, as well as upholding the standard we hold dear at Campfire.

If you were a character from a fairytale, who would you be and why?

I'll go with Princess Fiona from Shrek - determined, thinks fast and smart, she's a little bit tom boy, can kick ass and stand up for herself when she needs to, but deep down has a lot of love and care to give.