Rachel Crawford

Influencer Manager

Professional Background

After graduating in 2018 from the University of Liverpool with a Media, Communications, and Business degree, I found myself managing social media accounts for local businesses. From here, I decided to pursue a career in PR working at a small agency on a number of national brands. I secured high-quality coverage, created engaging media angles, and watched campaign strategies come to life. However, keen for a new challenge and to pursue my love for Influencer Marketing and Social Media the opportunity to join Campfire happened just at the right time…(even though we were in a global pandemic!)

Current Job Description

As a Senior Influencer Exec, I am responsible for creating bespoke briefs that align with the desired goal for each campaign. I select influencers, review content, and strategically manage client budgets to ensure we achieve the best possible results.

If you were a character from a fairytale, who would you be and why?

I like Moana, she’s observant and caring yet adventurous, determined and sometimes too stubborn to back away from new challenges.