Yasmin Shaikh

Senior Paid Social Exec

Professional Background

I graduated in Classics from the University of Manchester and then spent a couple of years as a Soap Fairy at Lush! Whilst I was there, I enjoyed posting on their Socials which led me to getting a digital marketing internship at a recruitment agency. Shortly after, I joined iProspect as a Paid Social Assistant, where I worked on a range of B2B & B2C clients, which included some great household names. My daily tasks focused around account management and campaign activation, which fuelled my interest in analysis, both from a data and creative perspective. I love that there's always something new to learn when it comes to marketing, which means there's plenty to feed my curious nature.

Current Job Description

Senior Paid Social Exec - I look after a number of paid social accounts for some very exciting clients across TikTok, Facebook & Pinterest. My role includes planning and activation as well as ensuring any KPIs are met!

If you were a character from a fairytale, who would you be and why?

Belle - determined, curious, patient and loves books!