Catrina McKenna

Account Manager

Professional Background

My first real exposure into the world of Marketing was (ironically) when I was working as a Nanny in the US. In my spare time, I interned at a Children’s Fashion brand and also worked for a Catering company, where I learnt first-hand the fundamentals of how to run and grow a business and how strategic marketing is integral to the success of a brand. Fast forward 5 years, I went on to graduate with a degree in Marketing at LJMU and soon after started my career at a global agency, iProspect in Manchester. I worked in the Organic and Paid Social teams for 3 years before moving into Client Services where I found the perfect balance which played to my strengths in forming strong client relationships to understand business objectives and working cross-channel to plan and develop digital marketing strategies to drive business performance. The ever-changing social environment is really exciting to be apart of and my role as Account Manager is full of opportunities to lead the way with industry first initiatives across some amazing clients, alongside a pretty incredible team! .

Current Job Description

Account Manager - As Account Manager, I am the key point of contact for a number of our clients here at Campfire. I support the Client Services team on new business, strategy & innovation and I work closely with the cross channel activation teams, forming holistic Social campaigns to drive incredible results in line with our client's business KPI's.

If you were a character from a fairytale, who would you be and why?

Mrs Potts from Beauty & The Beast - Reliable, level-headed & enjoys looking out for others...Oh & loves a cuppa!