NPD Packs

Campfire provides specialised data insights to support the development and launch of your new products. These packs offer comprehensive research that includes competitor analysis, industry analysis, audience insights and product or service evaluations so you can identify the most interesting areas to invest.

By offering complete insights across these areas, NPD packs help you understand the competitive landscape, anticipate market trends, comprehend consumer preferences and refine your product features.

These packs include: Ingredient or format deepdive on search and social platforms, key dates or moments of interest (Compass), Social Media Strategy recommendations for launches, Competitor deepdive into BAU activity or product launch strategies, Audience insights (from tools such as GlobalWebIndex), and much more to set you on the path to success with your new product.