Proprietary Tools

• Spark
• AdClarity
• Compass
• Foresight
• Vibecheck

As the leading Social-First marketing agency, our proprietary tools; Spark, AdClarity, Compass, and Foresight, are designed to give you the advantage in understanding and engaging your target markets & audiences.

Spark rapidly identifies and predicts the future behaviour of emerging social trends, allowing your brand to keep a finger on the pulse of social conversation.

AdClarity is a process that combs through brand, competitor and audience data from sources like forums, product review pages, and social media comments sections. This data is then used to piece together the most compelling messaging, capturing the attention of your customers.

Compass identifies cultural and seasonal peaks and notable events, ensuring optimal product launch and campaign timing enhancing your marketing efforts.

Foresight enhances audience targeting through detailed profiling, revealing key consumer behaviours and preferences to guide precise, data-driven marketing decisions. With the audience personas generated, we can craft personalised, targeted campaigns that speak directly to your ideal customers, driving measurable results and helping you stay ahead of the competition.

VibeCheck is a ground-breaking social sentiment analysis tool developed by Campfire. It empowers brands and influencers by providing deep insights into campaign performance, analysing audience reactions, and identifying key sentiment trends in real-time.