VibeCheck

VibeCheck is a ground-breaking sentiment analysis tool for social content developed by Campfire. It empowers brands and influencers by providing deep insights into campaign performance, analysing audience reactions, and identifying key sentiment trends in real-time. By utilising AI-driven sentiment detection, VibeCheck scans comments across social media platforms to classify them as positive, negative, or neutral, giving brands a clear understanding of how their content resonates with their audience.

The tool goes beyond basic sentiment tracking by allowing users to input specific keywords, such as brand or product names, to focus on key areas of interest and report on comment relevancy rates. VibeCheck helps brands refine their messaging by pinpointing exactly which parts of their campaign are sparking conversation or engagement and highlighting topics for content to address in future based on what the audience is asking and wants to see next.

In addition to its powerful sentiment classification, VibeCheck also provides users with the ability to track sentiment evolution over time, enabling brands to monitor shifts in audience perception and identify emerging trends. The tool also offers granular reporting, giving users a clear picture of which types of content resonate best with different audience segments, allowing for more targeted future campaigns.

In short, VibeCheck offers a powerful solution for brands looking to optimise their influencer marketing strategies, track sentiment, and make data-backed decisions to improve future campaigns.