Overarching Strategy

Your overarching strategy is your broad, high-level plan that guides all aspects of a campaign’s execution across various platforms and channels. This is crucial for aligning all marketing efforts with your brand’s objectives and ensuring cohesive messaging and branding across all channels.

With tens of platforms to advertise on, each with millions of channels, there are a staggering number of ways to communicate with your audience. Today, that audience can change, adapt, even hijack your brand’s messaging simply using the device in their pocket. This landscape can be a minefield for brands, and forging a winning path through it requires meticulous research, planning and execution.

As we move into a Social-First world, it’s now more important than ever to have a holistic marketing strategy that is social-first in its approach.

At Campfire, we start with your core business objectives and, using our research processes and insights, map out a clear picture of your market, allowing us to confidently plot the strongest path to success, detailing platform and spend recommendations with projected forecasts and bespoke metrics and reporting.