Social Playbook

Your brand’s social channels are the shop window into your brand, and for the first time ever, your customers can write their thoughts and feelings on your shop window for all of your other customers to read.

With the fast-pace of social media, the always on exposure on each channel and the two-way conversation constantly being added to by your audience, it’s crucial to have a clear, unified approach to how your brand should be perceived and communicate online.

More importantly, that approach needs to be tailored for the unique nuances that each social platform has.

At Campfire, we specialise in understanding why people do what they do online at a fundamental level, learning and re-learning the languages and cultures that exist on each platform. We use this deep knowledge and collaborate with your brand to craft a playbook that can be used across both brand and agency to unify a creative and communications approach to all of your key social channels.